The Dalí Museum, in Florida has developed an Artificial Intelligence (AI) version of the Surrealist artist, Salvador Dali, allowing visitors to ask him questions.

As the 120th birthday of Surrealist icon Salvador Dalí approaches on May 11, the Dali Museum has introduced an AI-powered interactive version of the artist that allows visitors to engage in conversation with him.

At the museum in St. Petersburg, Florida, visitors can use a replica of the artist’s iconic Lobster Telephone (1938) to ask questions to the digital version of Salvador Dalí.

The interactive exhibit is called ‘Asked Dali’. It was developed by a creative ad agency, Goodby Silverstein & Partners (GS&P), by using existing writings and recordings of the artist. The new project is powered by several machine learning models, including GPT-4 from OpenAI and Eleven V2 from ElevenLabs, reported ArtNet.

Jeff Goodby, co-founder and co-chairman of GS&P, said, “Dalí was fascinated by the latest tools and technologies of his era and continually explored various artistic mediums. ‘Ask Dalí’ provides a delightful new way to interact with machine learning technology. Dalí’s poetic writings, in an imaginative style all his own, are the basis of the training, which provides dynamic and unpredictable answers to visitors’ questions.”

This is the third time the museum has collaborated with GS&P. In 2019, they introduced “Dalí Lives,” a project that also allowed visitors to interact with a digital version of Salvador Dalí.  Last year, the museum teamed up with GS&P and OpenAI to develop “Dream Tapestry,” a project where visitors could submit a text description of their dreams, which was then used to generate digital paintings.

While testing the interactive exhibit, Hank Hine, the museum’s director, asked, “What should a visitor to the Dalí Museum be sure to see?” the A.I. artist answered, “In the labyrinth of the imagination that unfurls within the Dalí Museum of St. Petersburg, one must seek the melting clocks in the Disintegration of the Persistence of Memory, where time drips like a dream refusing to be contained.”